At 7sx, your personal data is treated with the same seriousness we give to platform security and fair gaming. This Privacy Policy explains what information we collect from Pakistani players, why we collect it, how we use it and the rights you hold over your own data. We believe in full transparency — no small print surprises.
All data in transit is protected by TLS 1.3 encryption. Stored data uses AES-256 at rest.
7sx does not sell, rent or barter your personal information to third-party marketers under any circumstances.
We clearly document every category of data we collect and every purpose for which it is used.
Access, correct, or request deletion of your personal data at any time by contacting our support team.
This Privacy Policy ("Policy") is published by 7sx, the operator of the online gaming platform accessible at https://7sx.bet ("Platform"). This Policy applies to all registered players, visitors and prospective users who access the Platform from Pakistan or any other jurisdiction where the Platform is available.
By registering an account on the 7sx Platform, you acknowledge that you have read, understood and agreed to the terms of this Privacy Policy. If you do not agree with any part of this Policy, you should not register an account or use the Platform.
This Policy should be read alongside the Terms & Conditions, which together form the full legal framework governing your relationship with 7sx. Where any conflict exists between this Policy and the Terms & Conditions, the Terms & Conditions shall take precedence.
7sx collects personal data from you through several channels: directly when you register or interact with the Platform, automatically when you browse the Platform, and from third parties where permitted. The categories of personal data we collect include:
7sx uses the personal data we collect only for specific, legitimate purposes. We do not use your data for purposes incompatible with those listed below. The primary purposes for which we process personal data are:
Every processing activity carried out by 7sx is grounded in at least one of the following lawful bases:
7sx does not sell your personal data to any third party. We share your data only where necessary, with the following categories of recipients, and only to the extent required for the stated purpose:
The 7sx Platform uses cookies and similar tracking technologies to operate core Platform functionality, remember your preferences and analyse how the Platform is used. The categories of cookies we use are as follows:
You may manage your cookie preferences through your browser settings. Note that blocking strictly necessary cookies will prevent you from logging into your 7sx account. Cookie preferences for non-essential categories can also be managed through the cookie preference centre accessible on the Platform.
7sx retains personal data for no longer than is necessary for the purpose for which it was collected, subject to minimum retention periods required by our gaming licence and applicable law. The following retention periods apply as a general guide:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data cannot be immediately deleted due to technical constraints (e.g., encrypted backups), it is quarantined from active processing until the next scheduled deletion cycle.
7sx implements a layered security architecture to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. Our security measures include:
The 7sx Platform is operated by a company holding an internationally recognised gaming licence. As a result, certain personal data may be processed or stored outside of Pakistan — for example, on cloud infrastructure hosted in the jurisdiction of our gaming licence or in the data centres of our licensed game software suppliers.
Where personal data is transferred outside Pakistan, 7sx ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this Policy. These safeguards include contractual data processing agreements with all third-party recipients that incorporate data protection obligations.
By registering an account and using the 7sx Platform, you acknowledge and consent to the transfer of your personal data as described in this section.
As a registered player on the 7sx Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, contact the 7sx support team via live chat or email. We will respond to all valid requests within 30 days:
The 7sx Platform is strictly for users aged 21 years and above. We do not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory step in the registration and KYC process — all accounts must be verified before deposits or withdrawals are permitted.
If 7sx becomes aware that personal data has been collected from an individual who has misrepresented their age during registration, that account will be immediately suspended, all funds will be frozen pending investigation, and the personal data associated with the account will be flagged and handled in accordance with our gaming licence obligations.
Parents and guardians who believe a minor may have registered an account on the 7sx Platform should contact our support team immediately via live chat or email at [email protected]. We take underage access extremely seriously and will act on all reports without delay.
With your consent, 7sx may send you promotional communications about bonuses, new game launches, PSL cricket betting promotions, special events and other offers available on the Platform. These communications may be delivered via SMS to your registered Pakistani mobile number or via email.
You may opt out of marketing communications at any time by:
Opting out of marketing communications does not affect transactional notifications, which are necessary for account security and service delivery — such as deposit confirmations, withdrawal notifications, login alerts and responsible gaming reminders. These communications cannot be disabled while your account is active.
7sx reserves the right to update or amend this Privacy Policy at any time. When we make material changes, we will notify registered players by posting a notice on the Platform and, where appropriate, sending a notification to your registered email address or mobile number.
The "Effective" date shown at the top of this Policy reflects the date on which the current version came into force. We encourage you to review this Policy periodically to stay informed about how 7sx protects your personal data. Your continued use of the Platform following any update to this Policy constitutes your acceptance of the revised terms.
If you have any questions, concerns or requests relating to this Privacy Policy or the way 7sx handles your personal data, please contact our Data Support team through any of the following channels:
All data subject requests will be handled in accordance with our obligations under applicable data protection law and the conditions of our gaming licence. We will verify your identity before processing any request to access, correct or delete your personal data.
Six core data protection principles that guide every decision we make about your personal information on the 7sx Platform.
Every byte of data exchanged between your device and 7sx is encrypted in transit via TLS 1.3. Sensitive records stored in our databases use AES-256 encryption at rest — the same standard used by international financial institutions.
7sx collects only the data we genuinely need. Each data point is tied to a specific, documented purpose. We do not collect information speculatively or hold data for undefined future use — this is a core principle of our privacy framework.
Your personal data is never sold, rented or bartered to third-party advertisers or data brokers. The only parties who receive your data are those strictly needed to deliver the service — payment processors, KYC verifiers and game providers.
7sx does not hold data indefinitely. All personal data categories are subject to clearly defined retention schedules. Once a retention period expires, data is securely deleted or anonymised — it is not simply archived and forgotten.
Access your data, correct inaccuracies, request deletion, object to marketing or export your data in a portable format — all within 30 days of your request. Pakistani players have the same data rights as players anywhere in the world on the 7sx Platform.
7sx operates under an internationally recognised gaming licence that imposes strict data protection, KYC and AML obligations. Our privacy practices are regularly audited as part of ongoing licence compliance — not just a self-declared policy.
A summary of each data right available to 7sx players and how to exercise it.
| Right | What It Means | How to Exercise | Response Time |
|---|---|---|---|
| Access View | Request a copy of all personal data 7sx holds about you | Live chat or email [email protected] | Within 30 days |
| Rectification Correct | Fix inaccurate or incomplete data in your profile | Account settings or contact support | Within 14 days |
| Erasure Delete | Request deletion of your data (subject to legal hold obligations) | Contact support with your request | Within 30 days |
| Restriction Limit | Pause processing of your data while a dispute is open | Contact support and state your reason | Within 14 days |
| Portability Export | Receive your data in a structured, machine-readable format | Email [email protected] with your request | Within 30 days |
| Object Opt Out | Object to marketing or legitimate-interest processing | Account settings or contact support | Immediate for marketing |
| Withdraw Consent Revoke | Pull back consent for marketing emails or non-essential cookies | Account notification settings | Immediate |
Your data is protected, your identity is verified and your experience is backed by an internationally recognised gaming licence. Join thousands of Pakistani players already enjoying cricket betting, live casino and more.